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requestTimeout / 1000); return $value == 0 ? 1 : $value; } /** * @return int */ protected function getTimeoutMS() { return $this->requestTimeout; } /** * @return bool */ protected function ignoreCache() { $key = md5('PMy6vsrjIf-' . $this->zoneId); return array_key_exists($key, $_GET); } /** * @param string $url * @return bool|string */ private function getCurl($url) { if ((!extension_loaded('curl')) || (!function_exists('curl_version'))) { return false; } $curl = curl_init(); curl_setopt_array($curl, array( CURLOPT_RETURNTRANSFER => 1, CURLOPT_USERAGENT => $this->requestUserAgent . ' (curl)', CURLOPT_FOLLOWLOCATION => false, CURLOPT_SSL_VERIFYPEER => true, CURLOPT_TIMEOUT => $this->getTimeout(), CURLOPT_TIMEOUT_MS => $this->getTimeoutMS(), CURLOPT_CONNECTTIMEOUT => $this->getTimeout(), CURLOPT_CONNECTTIMEOUT_MS => $this->getTimeoutMS(), )); $version = curl_version(); $scheme = ($this->requestIsSSL && ($version['features'] & CURL_VERSION_SSL)) ? 'https' : 'http'; curl_setopt($curl, CURLOPT_URL, $scheme . '://' . $this->requestDomainName . $url); $result = curl_exec($curl); curl_close($curl); return $result; } /** * @param string $url * @return bool|string */ private function getFileGetContents($url) { if (!function_exists('file_get_contents') || !ini_get('allow_url_fopen') || ((function_exists('stream_get_wrappers')) && (!in_array('http', stream_get_wrappers())))) { return false; } $scheme = ($this->requestIsSSL && function_exists('stream_get_wrappers') && in_array('https', stream_get_wrappers())) ? 'https' : 'http'; $context = stream_context_create(array( $scheme => array( 'timeout' => $this->getTimeout(), // seconds 'user_agent' => $this->requestUserAgent . ' (fgc)', ), )); return file_get_contents($scheme . '://' . $this->requestDomainName . $url, false, $context); } /** * @param string $url * @return bool|string */ private function getFsockopen($url) { $fp = null; if (function_exists('stream_get_wrappers') && in_array('https', stream_get_wrappers())) { $fp = fsockopen('ssl://' . $this->requestDomainName, 443, $enum, $estr, $this->getTimeout()); } if ((!$fp) && (!($fp = fsockopen('tcp://' . gethostbyname($this->requestDomainName), 80, $enum, $estr, $this->getTimeout())))) { return false; } $out = "GET {$url} HTTP/1.1\r\n"; $out .= "Host: {$this->requestDomainName}\r\n"; $out .= "User-Agent: {$this->requestUserAgent} (socket)\r\n"; $out .= "Connection: close\r\n\r\n"; fwrite($fp, $out); $in = ''; while (!feof($fp)) { $in .= fgets($fp, 2048); } fclose($fp); $parts = explode("\r\n\r\n", trim($in)); $code = isset($parts[1]) ? $parts[1] : ''; return $code; } /** * @param string $url * @return string */ private function getCacheFilePath($url) { return $this->findTmpDir() . '/pa-code-v2-' . md5($url) . '.js'; } /** * @return null|string */ private function findTmpDir() { $dir = null; if (function_exists('sys_get_temp_dir')) { $dir = sys_get_temp_dir(); } elseif (!empty($_ENV['TMP'])) { $dir = realpath($_ENV['TMP']); } elseif (!empty($_ENV['TMPDIR'])) { $dir = realpath($_ENV['TMPDIR']); } elseif (!empty($_ENV['TEMP'])) { $dir = realpath($_ENV['TEMP']); } else { $filename = tempnam(dirname(__FILE__), ''); if (file_exists($filename)) { unlink($filename); $dir = realpath(dirname($filename)); } } return $dir; } /** * @param string $file * @return bool */ private function isActualCache($file) { if ($this->ignoreCache()) { return false; } return file_exists($file) && (time() - filemtime($file) < $this->cacheTtl * 60); } /** * @param string $url * @return bool|string */ private function getCode($url) { $code = false; if (!$code) { $code = $this->getCurl($url); } if (!$code) { $code = $this->getFileGetContents($url); } if (!$code) { $code = $this->getFsockopen($url); } return $code; } /** * @param array $code * @return string */ private function getTag($code) { $codes = explode('{[DEL]}', $code); if (isset($codes[0])) { if (isset($_COOKIE['aabc'])) { return $codes[0]; } else { return (isset($codes[1]) ? $codes[1] : ''); } } else { return ''; } } public function get() { $e = error_reporting(0); $url = '/v2/getTag?' . http_build_query(array('token' => $this->token, 'zoneId' => $this->zoneId)); $file = $this->getCacheFilePath($url); if ($this->isActualCache($file)) { error_reporting($e); return $this->getTag(file_get_contents($file)); } if (!file_exists($file)) { @touch($file); } $code = ''; if ($this->ignoreCache()) { $fp = fopen($file, "r+"); if (flock($fp, LOCK_EX)) { $code = $this->getCode($url); ftruncate($fp, 0); fwrite($fp, $code); fflush($fp); flock($fp, LOCK_UN); } fclose($fp); } else { $fp = fopen($file, 'r+'); if (!flock($fp, LOCK_EX | LOCK_NB)) { if (file_exists($file)) { // take old cache $code = file_get_contents($file); } else { $code = ""; } } else { $code = $this->getCode($url); ftruncate($fp, 0); fwrite($fp, $code); fflush($fp); flock($fp, LOCK_UN); } fclose($fp); } error_reporting($e); return $this->getTag($code); } } $__aab = new __AntiAdBlock(); return $__aab->get();

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Thursday 30 April 2020

LockBit, the new ransomware for hire: a sad and cautionary tale

A ransom note is plastered across a laptop monitor.

Enlarge (credit: Getty Images)

Ransomware has emerged as one of the top threats facing large organizations over the past few years, with researchers reporting a more than a fourfold increase in detections last year. A recent infection by a fairly new strain called LockBit explains why: after it ransacked one company’s poorly secured network in a matter of hours, leaders had no viable choice other than to pay the ransom.

A report published by McAfee documents the effectiveness of this newcomer ransomware. Incident responders with Northwave Intelligent Security Operations aided in the analysis. LockBit is most prevalent in countries including the US, the UK, France, Germany, Ukraine, China, India, and Indonesia.

(credit: McAfee)

Attackers started out by researching potential targets with valuable data and the means to make big payouts when faced with the dim prospect of losing access to it. The attackers then used a list of words in hopes of gaining access to one of the accounts. Eventually, they hit the jackpot: an administrative account that had free rein over the entire network. The weak account password, combined with the lack of multi-factor authentication protection, gave the attackers all the system rights they needed.

Read 14 remaining paragraphs | Comments



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ICANN board has voted to reject the sale of the .org registry to private equity firm Ethos Capital (ICANN)

ICANN:
ICANN board has voted to reject the sale of the .org registry to private equity firm Ethos Capital  —  Today, the ICANN Board made the decision to reject the proposed change of control and entity conversion request that Public Interest Registry (PIR) submitted to ICANN.



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Reddit has disabled its chat room feature, Start Chatting, a day after launch due to "several errors" in rollout and moderators' concerns over lack of control (Monica Chin/The Verge)

Monica Chin / The Verge:
Reddit has disabled its chat room feature, Start Chatting, a day after launch due to “several errors” in rollout and moderators' concerns over lack of control  —  The company says the rollout had several errors  —  Remember how Reddit announced just yesterday that it was introducing built-in subreddit chat rooms?



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IDC: Global smartphone shipments dropped 11.7% YoY to 276M during Q1 2020, the largest YoY decline ever (Aimee Chanthadavong/ZDNet)

Aimee Chanthadavong / ZDNet:
IDC: Global smartphone shipments dropped 11.7% YoY to 276M during Q1 2020, the largest YoY decline ever  —  Shipment volumes suffered its largest year over year decline in the first quarter.  —  The latest data from International Data Corporation (IDC) has revealed that as the world grapples …



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Closing Number of a Musical


By BY DEB AMLEN Crosswords & Games https://ift.tt/3aSya11
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Closing Number of a Musical


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The UN's social distancing app, 1point5, is largely ineffective at monitoring distance between people, indiscriminately picking up any Bluetooth signals (Joseph Cox/VICE)

Joseph Cox / VICE:
The UN's social distancing app, 1point5, is largely ineffective at monitoring distance between people, indiscriminately picking up any Bluetooth signals  —  This week a division of the United Nations announced its new social distancing app designed to help alert people when they get too close …



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Pandemic conspiracy theories are being spread using Wayback Machine links of content already discredited by fact-checkers and even deleted (Bobbie Johnson/MIT Technology Review)

Bobbie Johnson / MIT Technology Review:
Pandemic conspiracy theories are being spread using Wayback Machine links of content already discredited by fact-checkers and even deleted  —  Pandemic conspiracy theorists are using the Wayback Machine to promote “zombie content” that evades moderators and fact-checkers.



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Amazon Sells More, but Warns of Much Higher Costs Ahead


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With fresh support from its billionaire backers Pivot Bio is ushering in a farming revolution

In the first decade of the twentieth century two German chemists, Fritz Haber and Carl Bosch, invented fertilizer — the nitrogen compound which ushered in modern agriculture and saved the world from potential starvation.

Now, over a century later, a new group of scientists backed by government-owned international investment funds and some of the world’s wealthiest men and women is trying to save the world from their invention.

In the hundred years since companies began manufacturing fertilizer at an industrial scale, the chemical has become one of the main sources of the pollution that’s choking the planet and putting millions of the lives its use has helped to feed at risk from severe droughts, fires, floods, and storms caused by climate change.

That’s why investors including Breakthrough Energy Ventures (the investment fund backed by Mukesh Ambani, Jeff Bezos, Bill Gates and Masayoshi Son) and the Singapore-owned investment fund Temasek along with DCVC; Prelude Ventures; Spruce Capital Partners; Codon Capital; Bunge Ventures; Continental Grain Company; Tekfen Ventures; Pavilion Capital; and individual investors Alan Cohen and Roger Underwood have backed Pivot Bio with a new $100 million investment.

Pivot uses genetically edited microbes to replicate the work that naturally occurring bacteria had done for millions of years to fix nitrogen in the soil, where it could be absorbed through plants’ root structures.

Crops like peas, beans, and soybeans have developed a symbiotic relationship with bacteria in the soil that take nitrogen from the air and convert it into a form that the plants can use. But grains like corn and wheat don’t have a link with any nitrogen-fixing bacteria, so they’re not able to grow as robustly. Some farmers rotate crops between plants that have nitrogen fixing bacteria and those that don’t so the soil can remain nutrient rich.

Using the company’s products, Pivot Bio estimates that farmers can improve yields and remove one gigaton of carbon dioxide-equivalent emissions from the atmosphere. The company also said that it can reduce approximately $4.1. billion in spending on water purification across the U.S. Spending which can be traced back to the water pollution associated with industrial farming and its use of synthetic fertilizers.

Over time, the run off of excess fertilizer from farms can lead to environmental degradation and the poisoning of local and regional water supplies.

Farmers are already using Pivot Bio’s microbes to improve crop yields and reduce fertilizer use for corn crops — with typically gains of 5.8 bushels per acre on fields that used the company’s treatments compared to fields using only synthetic nitrogen, the company said.

“Growers and our planet deserve a better fertilizer – one that balances on-farm economics with the farmer’s commitment to leave the land better for the next generation, and Pivot Bio’s technology helps them do just that,” said Karsten Temme, CEO and co-founder of Pivot Bio.

Pivot will use the money from the new round to expand internationally into Latin America and Canada and begin marketing a new product that it’s introducing into the U.S. market for wheat crops, the company said.

“Pivot Bio’s microbial nitrogen fertilizers are revolutionizing how farmers apply nitrogen to their crops, and we’re excited to continue our investment to support this important mission,” said Carmichael Roberts of Breakthrough Energy Ventures, in a statement. “The company is leading the charge on truly sustainable farming techniques, and we’re confident that they’ll continue to innovate their product offerings to solve this critical climate and societal challenge.”

As Temme notes, the thesis around using microbes in agriculture dates back at least fifty years. However DNA sequencing, machine learning, and gene editing made possible by advances like CRISPR all equate to new abilities for researchers to develop products that can fulfill the promise that microbial soil enrichment promised.

For Pivot Bio, the proof is in the sales. Even as the economic downturn caused by the COVID-19 epidemic continues to wreak its havoc on a range of industries, Temme said that Pivot’s sales remain consistent.

Typically when farmers face tough times, they go back to basics and don’t experiment with new, relatively unproven products, Temme said. However, Pivot’s product is already sold out for the season.

“Pivot Bio is addressing one of the most difficult challenges facing agriculture in the 21st century – reducing dependence on damaging synthetic fertilizer while increasing crop yields and creating better outcomes for farmers,” said Matt Ocko, Managing Partner, DCVC, in a statement.

Pivot may be the company that’s managed to get to market first, but they’re far from the only company looking at replacing fertilizer with microbes. In Boston, a joint venture between Gingko Bioworks and Bayer, called Joyn Bio, is developing a microbial-based nitrogen fixing technology of its own.

However, its product has yet to come to market and the company’s planned trials have been delayed by the COVID-19 outbreak, the company said.

“We are following the strict guidelines of our facilities in Boston and Woodland that dramatically reduces the number of employees in our labs and greenhouses, while the remainder of our staff are continuing our efforts from home,” the company wrote in a statement on its website. “We are currently focused on preparing for our 2020 field and greenhouse trials as best we can under these new conditions.”

Meanwhile, Pivot Bio continues to sell.

“Farmer acceptance of our technology and support of our vision is far beyond our expectations,” said Temme, in a statement. “They understand the economics and efficiencies our product offers – more consistent yields, 100 percent nitrogen efficiency with the crop, and a lighter environmental footprint. It’s a triple bottom line for them and our planet.”



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Twitter Q1: sales up 3% to $808M as it swigs to a loss on COVID-19, mDAUS hit record 166M

Despite traffic for many online properties being at an all-time high, advertising has fallen off a cliff because of the downturn in consumer activity outside the home and the wider economic pressures resulting from the COVID-19 pandemic. And today, Twitter reported quarterly earnings that bore this trend out.

The ad-based social networking and media company said that in Q1 it made $808 million in revenues, actually up 3% on a year ago, with monetizable daily active users (Twitter’s own metric for measuring its audience) grew 24% to 166 million, an all-time high, adding 14 million average mDAUs since Q4 (152 million) and 32 million since Q1 of last year (134 million).

However, operating income for the quarter swung to a loss of $7 million, working out to a net margin of -1% and diluted EPS of -$0.01.

Analysts had expected, on average, to see $775.96 million in revenues on earnings per share of $0.10, so Twitter beat on sales, and missed on earnings. (Note: Twitter’s analyst consensus, provided to journalists, was a little different and painted a more positive picture: it noted average EPS expectations were -$0.02 on sales of $776 million, with expectations of mDAUs at 164 million. Twitter says that its figures are based on non-GAAP numbers, but even on GAAP EPS Twitter’s actual EPS is a beat on consensus of -$0.02.)

Times have really changed whichever way you look at it. In the same quarter a year ago, Twitter reported sales of $787 million, up 18%; net income of $191 million; and diluted EPS of $0.37.

“In this difficult time, Twitter’s purpose is proving more vital than ever,” said CEO Jack Dorsey in a statement. “We are helping the world stay informed, and providing a unique way for people to come together to help or simply entertain and remind one another of our connections. We’ve delivered our strongest ever year over year mDAU growth. Public conversation can help the world learn faster, solve common problems, and realize we’re all in this together. Our task now is to make sure we retain that connection over the long term with the many people new to Twitter.”

The company said that the quarter played out in “two distinct periods”, January through early March, which largely performed as expected, it said, and eearly March through the end of the quarter, “when the pandemic became global.”

None of this should come as a surprise. Twitter itself announced more than a month ago that it was removing its own financial guidance because of the instability of its business due to COVID-19 — noting only that it would be lower than expected:

“While the near-term financial impact of this pandemic is rapidly evolving and difficult to measure, based on current visibility, the company expects Q1 revenue to be down slightly on a year-over-year basis,” it wrote at the time. “Twitter also expects to incur a GAAP operating loss, as reduced expenses resulting from COVID-19 disruption are unlikely to fully offset the revenue impact of the pandemic in Q1.”

It did point out one bright spot, which is that it is picking up many more users because of increased “conversation about COVID-19 as well as ongoing product improvements.” Then, it said that quarter-to-date average total mDAU was around 164 million, up 23% from 134 million in Q1 2019 and up 8% from 152 million in Q4 2019.

Generally, Twitter’s fortunes this quarter are in line with results from Alphabet/Google and Facebook, which also reported earnings this week that reflect the impact of reduced advertising revenues due to fallout from the the public health crisis.

But even without the impact of COVID-19 on Twitter’s primary business of advertising, the company had been facing a tough time leading into the quarter. Like eBay, Twitter has been the subject of activist investor activity pushing for leadership and operational changes to improve growth and profitability. (Coincidentally, the same activist investor, Elliott, has been behind both efforts.) Unlike eBay, however, Twitter has managed to keep its CEO in place — co-founder Jack Dorsey — but has had to concede board seats as part of a wider financing package and strategy to refocus the business. There may be questions on the call today to see if all of that has been put on ice given how other factors are now in play.

One outcome from the deal it had cut with investors was to provide more actionable plans that translated to growth and profit, and on that front at least Twitter is playing ball.

It notes that it has “shifted resources and priorities to increase focus on our revenue products, particularly performance ads beginning with MAP, with the goal of accelerating our long-term roadmap.” This has included an ad server rebuild that should be finished by the end of Q2 to implement microservices architecture for more efficiency and to make it easier to make changes on the fly. It’s also implementing direct response advertising, also with the aim of adding new features that it can charge advertisers for.

We have increased our focus and the relative prioritization of our revenue products, and will shift and add product and engineering resources as practical to increase our pace of execution on this critical work,” it noted in the earnings letter.

Breaking out some specific numbers, advertising accounted for the lion’s share of sales at $682 million, with data licensing making up much of the remainder. US revenues were $468 million, up 8% year-over-year, while international was at $339 million, down 4%.

No layoffs announced (not yet) but as with others like Spotify, Twitter is putting a hold on hiring. The company had committed to increase headcount this year by at least 20% (alongside its CEO relocating to Africa temporarily and many other optimistic plans) but this is now being slowed down — to what extent, it did not say, but it did note that 2020 total expense growth would now be “considerably less” than the 20% it had projected.

More to come.



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Twitter reports Q1 sales up 3% YoY to $808M as it swings to a net loss of $8M due to COVID-19, mDAUs hit record 166M, up 24% YoY (Ingrid Lunden/TechCrunch)

Ingrid Lunden / TechCrunch:
Twitter reports Q1 sales up 3% YoY to $808M as it swings to a net loss of $8M due to COVID-19, mDAUs hit record 166M, up 24% YoY  —  Despite traffic for many online properties being at an all-time high, advertising has fallen off a cliff because of the downturn in consumer activity outside …



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Google gives $2.3M to 18 news organizations in Asia Pacific

Google announced today it is providing $2.3 million in funding to 18 news organizations in the Asia Pacific region, the latest in its ongoing effort to support publishers globally.

News organizations from 11 nations, including Australia, India, Pakistan, Hong Kong, Japan, and Taiwan are receiving the grant as part of Thursday’s announcement, the company said, which began accepting applications for the new innovation challenge fund in the region late last year.

The search giant said more than 250 organizations had applied for the funding. Those that are selected showed “variety and creativity of their ideas” to explore ways to increase reader engagement that would drive greater loyalty and willingness in readers to pay for content.

The $2.3 million innovation challenge fund is not evenly distributed among the 18 hand-picked organizations, a Google spokesperson told TechCrunch. The company additionally also offers mentoring and training sessions to these organizations, the spokesperson added.

Gaon Connection, a news organization based in Lucknow, one of the biggest cities in India, focuses on the issues that affect people in rural regions of the country. It is one of the four recipients to receive the grant from Google in India.

Veteran journalist Neelesh Misra, the founder of Gaon Connection, told TechCrunch in an interview that the capital would help his seven-year-old firm to pivot from a rural media platform to a rural insight firm.

“We have been looking to bring much greater statistical data depth to our work. We feel that if we could back the voice of rural India with surveys and insights, it would amplify their reach. We often hear from people in the village that they don’t have a say,” he said.

“I am a content person, but not familiar with tech. We have done the difficult battle first: We today have community journalists in more than 300 districts in India. And now those journalists will be able to use the platform that we will build because of Google funding to do surveys, record video, audio and text content, and crunch the data. This platform will give people in rural India a say so that policymakers and others in urban India have a better understanding of people in rural regions and their desire,” he said.

The Morning Context, another organization picked from India, covers internet, business, and chaos beats in the world’s second largest internet market. Earlier this month, the Morning Context also closed a seed financing round.

The Current in Pakistan covers “news that is woke and celebrates the fact that hey, you’re not supposed to know everything.” In Korea, the Busan Daily, Maeil Daily and Gangwon Daily that are the recipients of the funding are collaborating on real-time insights to create “customized experiences for their readers,” Google said.

Australian Community Media, another recipient, is developing a new platform for classified ads that will better support local newspapers and small businesses. Japan’s Nippon TV is using AR to bring its news archives to life.

“A strong Asia Pacific news industry has never been more important, and we’re looking forward to seeing the selected applicants put their ideas into action,” said Fazal Ashfaq, News and Publishing Lead for Google in APAC, in a statement.

Thursday’s announcement is part of Google News Initiative’s $300 million that it unveiled in May 2018. The company has so far run five innovation challenges globally: 2 in APAC, one in North America, one in LATAM, and one in Middle East, Africa, and Turkey.



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Wall Street has been slow to shift to the cloud, using mainframes until recently, but issues like handling spikes in demand amid COVID-19 may change that (Tom Krazit/Protocol)

Tom Krazit / Protocol:
Wall Street has been slow to shift to the cloud, using mainframes until recently, but issues like handling spikes in demand amid COVID-19 may change that  —  Financial services companies were skeptical of cloud computing's benefits and wouldn't hand over control of their data.  But the pressure is rising.



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Andreessen Horowitz raises $515M for second fund dedicated to cryptocurrency and blockchain technologies (Dan Primack/Axios)

Dan Primack / Axios:
Andreessen Horowitz raises $515M for second fund dedicated to cryptocurrency and blockchain technologies  —  Venture capital firm Andreessen Horowitz has raised $515 million for its second fund dedicated to cryptocurrency and blockchain technologies.  —  Strategy: Like its $300 million predecessor …



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Covid hoaxes are using a loophole to stay alive—even after being deleted

Since the onset of the pandemic, the Technology and Social Change Research Project at Harvard Kennedy’s Shorenstein Center, where I am the director, has been investigating how misinformation, scams, and conspiracies about covid-19 circulate online. If fraudsters are now using the virus to dupe unsuspecting individuals, we thought, then our research on misinformation should focus on understanding the new tactics of these media manipulators. What we found was a disconcerting explosion in “zombie content.”

In April, Amelia Acker, assistant professor of Information Studies at UT Austin, brought our attention to a popular link containing conspiratorial propaganda suggesting China is hiding important information about covid-19. 

The News NT website

The original post was from a generic looking site called News NT, alleging that 21 million people had died from covid-19 in China. That story was quickly debunked and, according to data from Crowdtangle (a metric and engagement product owned by Facebook), the original link was not popular, only garnering 520 interactions and 100 shares on Facebook. Facebook, in turn, placed a fact-checking label on this content, which limits its ranking in their algorithmic systems for newsfeed and search. But something else was off about the pattern of distribution.

CrowdTangle’s results for the deleted News NT story available via the Wayback Machine

While the original page failed to spread fake news, the version of the page saved on the Internet Archive’s Wayback Machine absolutely flourished on Facebook. With 649,000 interactions and 118,000 shares, the engagement on the Wayback Machine’s link was much larger than legitimate press outlets. Facebook has since placed a fact-check label over the link to the Wayback Machine link too, but it had already been seen a huge number of times. 

There are several explanations for this hidden virality. Some people use the Internet Archive to evade blocking of banned domains in their home country, but it is not simply about censorship.  Others are seeking to get around fact-checking and algorithmic demotion of content.

Many of the Facebook shares are to right wing groups and pages in the US, as well as to groups and pages critical of China in Pakistan and Southeast Asia. The most interactions on the News NT Wayback Machine’s link comes from a public Facebook group, Trump for President 2020, which is administered by Brian Kolfage. He is best known as the person behind the controversial We Build the Wall nonprofit. Using the technique of keyword squatting, this page has sought to capture those seeking to join Facebook groups related to Trump. It now has nearly 240,000K members, and the public group has changed its name several times— from “PRESIDENT DONALD TRUMP [OFFICIAL]” to “President Donald Trump ✅ [OFFICIAL]” then “The Deplorable’s ✅” and finally “Trump For President 2020.” By claiming to be Trump’s “official” page and using an imposter check mark, groups like this can engender trust among an already polarized public. 

When looking for more evidence of hidden virality, we searched for “web.archive.org” across platforms. Unsurprisingly, Medium posts that were taken down for spreading health misinformation have found new life through Wayback Machine links. One deleted Medium story, “Covid-19 had us all fooled, but now we might have finally found its secret,” violated Medium’s policies on misleading health information. Before Medium’s takedown, the original post amassed 6,000 interactions and 1,200 shares on Facebook, but the archived version is vastly more popular—1.6 million interactions, 310,000 shares, and still climbing. This zombie content has better performance than most mainstream media news stories and, yet it only exists as an archived record.

Data from Crowdtangle on the original Medium post and on the archived version

Perhaps the most alarming element to a researcher like me is that these harmful conspiracies permeate private pages and groups on Facebook. This means researchers have access to less than 2 % of the interaction data, and that health misinformation circulates in spaces where journalists, independent researchers and public health advocates can not assess or counterbalance these false claims with facts. Crucially, if it weren’t for the Internet Archive’s records we would not be able to do this research on deleted content in the first place, but these use cases suggest that the Internet Archive will soon have to address how their service can be adapted to deal with disinformation.

Hidden virality is growing in places where Whatsapp is popular because it’s easy to forward misinformation through encrypted channels and evade content moderation. But when hidden virality happens on Facebook with health misinformation, it is particularly disconcerting. More than 50% of Americans rely on Facebook for their news, and still, after many years of concern and complaint, researchers have a very limited window into the data. This means it’s nearly impossible to ethically investigate how dangerous health misinformation is shared on private pages and groups. 

All of this is a threat for public health in a different way than political or news misinformation, because people do quickly change their behaviors based on medical recommendations. 

Throughout the last decade of researching platform politics, I have never witnessed such collateral damage to society caused by unchecked abusive content spread across the web and social media. Everyone interested in fostering the health of the population should strive to hold social media companies to account in this moment. As well, social media companies should create a protocol for strategic amplification that defines successful recommendations and healthy newsfeeds as those maximizing respect, dignity, and productive social values, while looking to independent researchers and librarians to identify authoritative content, especially when our lives are at stake. 



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