Patience Haggin / Wall Street Journal:
Data mining and ad targeting company LiveRamp, formerly known as Acxiom, to acquire Data Plus Math, which helps advertisers analyze TV viewer data, for $150M — Cash-and-stock deal, valued at $150 million, combines companies' data sets that help advertisers check efficiency of campaigns
from Techmeme https://ift.tt/2YjYtaR
0 comments:
Post a Comment