Facebook exempts news outlets from political ads transparency archive ~ The Tech News

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Thursday 29 November 2018

Facebook exempts news outlets from political ads transparency archive

AppyBro06:10No comments

Facebook pissed off journalists earlier this year when it announced that ads run by news publishers to promote their articles involving elected officials, candidates, and national issues would be included alongside political campaign ads in its ads transparency archive, albeit in a separate section. The News Media Alliance representing 2000 newspapers including the New York Times and NewsCorp plus other new organizations sent a letter to Mark Zuckerberg in June protesting their inclusion. They claimed it would blur the lines between propaganda and journalism, and asked Facebook to exempt news publishers.

Now Facebook has granted that exception. Legitimate news organizations who publish with bylines and dates, cite sources, and don’t have a history of having stories flagged as false by third-party fact checkers will no longer have their ads appear in the Ads Archive. Facebook will be using its newly built news publisher index that outlets can apply to to decide which ad buyers are exempt.

The change comes as Facebook rolls out enforcement of its political ads transparency rules in the UK today. “Now political advertisers must confirm their identity and location, as well as say who paid for the ad, before they can be approved to run political ads on Facebook and/or Instagram” Facebook tells TechCrunch. However, these ads won’t have to be formally labeled with who bought them when they appear in the UK.

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